Tourism sector | virtual tour case study
Parrot Key Resort
Parrot Key was keen to create a resort virtual tour that reflected the stunning accommodation but also worked around the surrounding environment which didn’t look as good from an aerial perspective. We carefully planned a shot and tour strategy that would highlight the very best of the resort and most importantly increase the enquiries and bookings generated.
The numbers that make us proud
97% rated the tours as an easy way to navigate and 95% felt it would increase confidence when travelling.
The tour relaunched on our new CMS platform and has over 12,399 scene views, with views rising daily
Users that visit the virtual tour view an average of 8 scenes for almost 4 minutes
The Brief
Parrot Key Resort & Hotel teamed up with The Virtual Tour Experts to create a dazzling virtual experience showcasing its luxury beachfront accommodations, tropical amenities and immersive island lifestyle. With over seventy 360° scenes, aerial photography, embedded photo galleries and video assets, the tour was designed to highlight the resort’s appeal, generate enquiries and bookers, and integrate smoothly across devices, all wrapped in on-brand design and a self-managed content system.
We also assisted in creating engaging Google display banner ads that generate clicks and interest for Parrot Key Resort.
What we achieved
Amongst a standard features and processes we worked with Parrot Key to implement a range of bespoke components that makes this virtual tour stand out in true form.
Ultimate Showcase
An expansive, immersive showcase of the resort, with more than seventy 360° scenes that let users explore rooms, pools, hammocks, watersports-areas and al fresco dining.
Seamless Experience
Responsive, cross-device design, optimised for desktop, tablet and mobile so prospects can experience the resort seamlessly from anywhere.
Content Management
In-house editable virtual tour editor, enabling the Parrot Key team to update information, pop-up galleries and scenes directly from their browser.
Brand Centric
Branded interface and flexible scene usage, allowing individual rooms or areas to be extracted and displayed on specific web-pages (e.g., bedrooms as stand-alone tours).
Superior Photography
High-impact promotional assets, including aerial photography and videography of the resort plus 360° imagery used in social media and display advertising.
Increase Bookings
Booking-focused outcome, with the virtual tour crafted specifically to increase enquiries and conversion by showcasing the best of the resort’s environment and amenities
``We have worked with the Virtual Tour Company for a number of international projects. The level of work and detail has been amazing and the team is always a pleasure to work with. We hope to be working together on many more projects in 2020!``
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Unique benefits that are perfect
for tourism-focused virtual tours
- a stunning interactive virtual tour compromising of over seventy 360° scenes.
- responsive design to work across all main devices and browsers.
- content management features so key information can be updated by the team from any browser.
- branded design to fit their sites look and feel.
- custom coding so individual scenes can be extracted for use on key pages (so the bedroom tours were displayed as a stand along with tours on the corresponding pages of their site).
- information pop-ups were added for scenes with photo galleries – all of this managed through the CMS.
- promotional videos were created from the shoot for use on social and in advertising campaigns.
- 360 images were used (and are still being used) to great effect on social.
- aerial photography of the resort.
- aerial videography of the resort.
QUICK LINKS
Parrot Key Resort Virtual Tour | by The Virtual Tour Experts