Venue sector | virtual tour case study
Plymouth Marine Laboratory
Plymouth Marine Laboratory (PML) wanted to improve their existing virtual tour with better categorisation, a more dynamic user experience and higher quality 360 photography to showcase their location and facilities.
The numbers that make us proud
97% rated the tours as an easy way to navigate new spaces.
This virtual tour already has over 3,731 scene views, with views rising daily
Users that visit the virtual tour spend an average of 7 scenes for over 4 minutes
The Brief
Plymouth Marine Laboratory (PML) partnered with The Virtual Tour Experts to upgrade their virtual presence with a more dynamic, user-centric tour. The goal was to enhance categorisation, refine navigation, and elevate photography quality to better showcase PML’s research facilities and location. Leveraging a custom content management system and branded interface, the new tour gives PML full flexibility to manage and grow their virtual showcase while delivering an outstanding visual and interactive experience.
What we achieved
Amongst a standard features and processes we worked with Plymouth Marine Laboratory to implement a range of bespoke components that makes this virtual tour stand out in true form.
High-Quality Photography
A stunning visual showcase of PML’s facilities, labs, and coastal location, delivered with crisp, high-quality 360° imagery.
Tailored Experience
Tailored navigation experience, using a custom thumbnail menu and hotspot paths enabling users to explore by facility or topic.
Fast & Responsive
Fast, responsive interaction, ensuring smooth performance across devices and quick load times.
CMS Control
Full CMS control for staff, enabling them to add content to scenes, edit hotspots, and include introduction videos easily.
Branded Designs
Branded design integrity, ensuring the tour aligns closely with PML’s identity and visual style.
Exceptional Engagement
Exceptional user engagement, with average user sessions of around 4 minutes 21 seconds and strong positive feedback.
``We were looking for a dynamic and visually-engaging virtual tour to showcase our cutting-edge marine research facilities at Plymouth Marine Laboratory. From the outset, it was a joy working with the Virtual Tour Experts and we are delighted with the result. The CMS is easy to use and the training was very well-structured and delivered. Their skills with the imagery are excellent and we’ve been very impressed with the quality of the visuals. A hugely beneficial aspect of working with the team was their keenness to make the tour the best it could be and they were very helpful in suggesting improvements based on their own expertise, adding much value to the project.``
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Unique benefits that are perfect
for company virtual tours
- a stunning visual showpiece of the centre, its facilities and location.
- a fully customised thumbnail navigational menu to enable users to explore by facility or through hotspot navigation.
- interactive, fast loading and responsive.
- content management system giving their staff options to add information to scenes, create and edit hotspots and add introduction videos.
- unique design in keeping with their strong and unique branding.
- fast turnaround time.
- the tour has been a huge hit with users spending an average of 4 minutes and 21 seconds engaging and exploring.
QUICK LINKS
Plymouth Marine Laboratory Virtual Tour | The Virtual Tour Experts